Product and Experience Leadership
I’m a product, strategy, and customer experience (CX) leader with over 20 years of experience who loves developing cross-functional teams in complex growth environments. I prioritizes a culture of learning and success by empowering teams to adopt a collaborative and outcome driven mindset. I focus on driving growth through ambiguity with extensive background in the core pillars of product and experience—human-centered design, strategic vision, and agile execution.
United States Marine Corps
I see my role as a bridge builder
I’ve built out large teams and rolled out offerings across product design, product management, service design, customer experience, content strategy, research, and systems design.
I partner closely with data and technology, as well as brand and marketing teams.
Sherwin Williams
Building and scaling cross-functional product teams
Speed & Scale: Applied lean/agile and human-centered practices to rapidly prototype, iterate and evaluate strategic ideas (move quickly from thinking to making).
Growth: Transitioned marketing and production teams into product management, product design, and delivery teams. Delivered solutions 6 months ahead of schedule.
Flexibility: Introduced data-centric research methods paired with empathy and customer needs to evaluate impact and feasibility in product driven solutions
AI Co-pilot
Solving Complex Challenges
Journey Analytics: Developed new offerings using qualitative and quantitative approaches to build customer journey maps, prioritize solutions, and track improvements
Big Thinking: Identified and iterated on north-star solutions to align teams, navigate ambiguity and continually evolve features and experiences
Roadmaps: Worked alongside clients and technical teams to develop now, near, and far solutions, to establish roadmaps, secure revenue, and build transformative solutions with impact
ConEdison
"Caitlyn played an integral role in jolting our team out of our standard way of doing things. She’s an incredible advocate for product work and was able to provide a roadmap for us to change how we were approaching projects. One of her biggest contributions was around education and translation, working with our various team members to map out new roles and responsibilities, while sharing new methods and philosophies with team leads. She made these complicated changes seem fun! I very much believe her work set us on amazing path for future innovation."
— Sunni Thompson, Executive Director of Experiences, Wunderman Thompson
BI Design System
"Caitlyn in a force. A smart, savvy design leader who knows how to rally teams, champion users, and inspire clients to solve our thorniest issues. Whether she’s solving a problem for a department, an office or a client, her fearless approach is deeply rooted in human-centered methodologies and data. She always carves a path forward – no matter how difficult or vague the circumstances – with an aim to make things better than you could have ever imagined. A fierce promotor and protector of her teams, Caitlyn knows how manage, mentor, and bring out the best in them to deliver beautiful work that goes well above-and-beyond the ask – every single time."
— Sherine Kazim, CXO Wunderman Thompson
Factory Advisor
